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Mobile phones now seem to be a near ubiquitous technology, with more mobile phones than people in the United Kingdom and around 9 in 10 adults using one (Mintel, October 2007). Most are used for voice and text messaging functionality, with 217 million text message sent each day in the UK (www.cellular‐news.com/story/34369.php). Although slightly further behind the UK (118 phones per 100 people) in terms of numbers of subscribers, the USA (86 per 100 people), Australia (102 per 100 people), and New Zealand (102 per 100 people) still have impressive market penetration (International Telecommunications Union, 2009)....

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