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Purpose
The purpose of this paper is to provide a description of the 2011 New Media Consortium Annual Conference that allows readers to appreciate the extent and level of activity that takes place there.
Design/methodology/approach
The article is derived from a journalistic eye‐witness and academic participant approach.
Findings
Provides information about panels and workshops attended, and recognizes the importance of their multimedia content to media centers and librarianship in the future.
Originality/value
This paper represents the first report of this annual conference in the library literature; as such it points to the growing importance of multimedia in libraries.
© Emerald Group Publishing Limited
2011
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