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Most of the topics of this month's column are related to customer engagement in some way. Of course in libraries, we think of it as community engagement whether the community is the geographic area that a public library covers or departments and students in academic settings. No longer is it an option to wait for our users to come to us. In today's digital environment, there are now so many opportunities to reach out and engage with our users.
More than half of all time spent on the internet is through a mobile device. Savvy companies use this information to...
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