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Purpose

The purpose of this paper is to study and highlight the implementation and implications of crowdsourcing around the globe.

Design/methodology/approach

The study is based on a review of the literature related to applications of crowdsourcing.

Findings

Crowdsourcing via the Web is a creative mode of user interactivity. It is an online problem‐solving model that has emerged in recent years and its scope and implementation are being explored extensively and rapidly.

Practical implications

It is used to attract interested and motivated crowds of individuals who are capable of providing solutions for tasks that require quick results.

Originality/value

Although much has been written, not one study could be found on crowdsourcing analysis. This study presents evidence on the actual utilization of crowdsourcing.

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