Getting acquainted with social networks and apps: it is time to talk about TikTok

In today’s swiftly moving social media app landscape, it can be challenging to determine which new apps will be the ones that will still be around by the time they have been written about. There are many examples of apps that appear with some fanfare and then either disappear because of a lack of interest and users, are bought by competing or larger platforms or remain useful and important to the core users but disappear from wider attention. Examples of smaller apps that received some press but did not catch on beyond the target communities include Ello[¹] marketed...