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Volume 38, Issue 1
22 March 2021
Library Hi Tech News Cover Image for Volume 38, Issue 1
Viewpoint| February 19 2021

Big data doesn’t mean big money!

Publisher: Emerald Publishing
Online ISSN: 2054-1678
Print ISSN: 0741-9058
© Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed re-use rights only
Library Hi Tech News (2021) 38 (1): 9–11.
https://doi.org/10.1108/LHTN-08-2020-0070
Purpose
Design/methodology/approach

Information paper

Findings

Provide information

Originality/value

Original review

Keywords: Library services, marketing, community engagement, community segmentation, direct mail, voter files
© Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed re-use rights only
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