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Purpose
This column aims to explore the technology trends that the social media video service, TikTok, has leveraged in its rise in popularity.
Design/methodology/approach
It will review how the artificial intelligence, the short video and the proactive delivery of content work together to make TikTok successful and their implications for libraries.
Findings
Libraries both exist as part of a larger information landscape, and themselves seek to share relevant resources with users. As such they can benefit from a nuanced understanding of the technology trends that make TikTok so impactful.
Originality/value
It will help information professionals understand the relevant issues.
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2022
Emerald Publishing Limited
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