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Purpose

The paper aims to provide substantive information regarding augmented reality (AR) and its usage in academic and research libraries.

Design/methodology/approach

Qualitative research based on the content analysis method was used for this study. Articles from top databases such as Science Direct, Emerald and Taylor & Francis were consulted, and most cited articles were extracted from those searches for this study.

Findings

The research reveals that most libraries in developed countries are executing this technology to give maximal information to their patrons in the augmented world. The study also shows that advanced technologies are needed these days, and without adopting these technologies, no advancement in the library sector can be made.

Originality/value

This paper sheds light on AR conversation and, by extension, implementation; it will further boost the morale of academic and research librarians. Additionally, it sets the framework for researchers and practitioners that the application service is lacking despite the rise of technological advancements.

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