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Purpose

The purpose of this study is to provide a series of observations to help information professionals understand and anticipate the future developments.

Design/methodology/approach

This column delves into artificial intelligence (AI)-powered search and its implications for the open Web to show how multifaceted the impact of generative text AI might be in a single arena.

Findings

This framework includes the following observations: future applications are unpredictable, interdependent and will require flexibility, AI’s ability to create the feeling of intelligence combined with the power of language are key to its future; the technology is not neutral, it has biases and significant limitations; its widespread adoption will come with trade-offs that matter; and that libraries should develop a positive vision for how to use it.

Originality/value

For libraries to serve their patrons or embody their values, they must be prepared to grapple with a rapidly evolving technology by understanding the technologies possibilities, what makes it compelling, as well as its limitations and dangers.

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