... and exclusive. Design/methodology/approach This paper reviews various options for libraries to use different forms of social media to market their resources and services. Findings The reviewed literature has identified the importance and use of emerging technologies and social media in libraries...

... allow you to search your community for individuals with various traits. You can then download those audiences as a CSV file to use in the marketing and advocacy tactics that we’ll talk about later. But in this database, you really need to segment your audiences down to match the desired outcomes...

...Wilhemina Odarkor Ofori; Evelyn Markwei; Nana Tuhufo Quagraine Purpose This paper aims to investigate the adoption of marketing techniques in academic libraries in Ghana, and how they are applied in the promotion of their services to patrons. Design/methodology/approach Adopting...

...Muhammad Anwar; Tang Zhiwei Purpose The aim of this study is to determine the relationship between social media and libraries in terms of marketing. The present research is to find out the factors and impact as well as the issues related to libraries and marketing using social media. This study...

...Benedict Ifeanyichukwu Okike; Esther W. Oyeniyi Purpose Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT...

...Alyson Vaaler; Steve Brantley Purpose The purpose of this report is to explain the process of how Booth Library developed an online WordPress blog to market physical and electronic resources in the library’s collection. This report looks at specific tools that are used to maintain the blog...

...Steven David Shapiro Purpose – The aim of this article is to describes Sprague Library’s experience in using EBSCO Discovery Service (EDS) to market library services and resources in order to draw conclusions for other institutions. Design/methodology/approach – Uses the case study...

... this need for education when imploring new technologies. Originality/value – This paper looks at the opportunities provided to libraries through the use of QR codes, including the benefits of using them as a point of need service tool and marketing device. Examples of areas in our Library...

...Rose Fortier; Emily Laws Purpose – The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional repository (IR...

...Steven Shapiro Purpose The purpose of this paper is to describe one library's experience in using Blackboard to market library services and resources, in order to draw conclusions for other institutions. Design/methodology/approach The paper uses the case study of Montclair State University...

...Marie R. Kennedy Purpose The project outlined in this seeks to answer the question: “Is a collaborative model of benchmarking the marketing of electronic resources feasible?” Design/methodology/approach The project is designed as a national working group of approximately 100 college...