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Purpose

The purpose of this paper is to review and examine the necessities and potentials for transition of a library from paper‐based paradigm to all media paradigm in the new changing age; and to recount the innovation efforts made by Shanghai Library aimed at actualising its development strategy.

Design/methodology/approach

This paper reviews the major impacts that had fallen on libraries of the world, and the dilemma in particular that Shanghai Library was confronted with in its attempt to optimise the library services. Examples are given with facts and figures to illustrate how the library has been conducting innovation practices to fulfil its paradigm shift.

Findings

The paper concludes that today's libraries need fundamental transformation through innovation practices in various aspects and dimensions to keep up with the times.

Practical implications

The paper offers practical information and advice to those considering paradigm shift as a strategic organisational imperative.

Originality/value

This paper demonstrates how the Shanghai Library has achieved transcendence through transition of its business priority from the paper collection to the various formats that keeps in alliance with the digital and, in further foresight, the omnimedia age.

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