Business Information Provision for Small and Medium‐sized Enterprises in China: The Application of Marketing Models Available to Purchase

The marketing of business information to small and medium‐sized enterprises in the UK is complex, and includes a number of variables. Considers the relevance of these variables to the marketing of information services in an emerging economy through a study of 13 enterprises in China, as part of a wider co‐operative project between the Department of Information and Library Studies, Loughborough University, and the Institute of Scientific and Technical Information of China.