Management research for information Available to Purchase

Suggests that the conclusions of a research study, whether one′s own or another′s, have value as a source of information for decision making. Aims to remind experienced managers and prompt“students” of management on various approaches to research. Defines research, and evaluates its worth in terms of validity,reliability and generalizability. Looks at various approaches to research, in particular quantitative and qualitative research, and at the interpretation of findings. Explains the use of statistical inference, statistical expression of probability and non‐parametric and multivariate statistics.