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Purpose

Librarians at Jacksonville State University's (JSU) Houston Cole Library believe that an understanding and working relationship with the public outside the immediate university community is vital to the survival and continued success of the University and its library. This paper seeks to determine this.

Design/methodology/approach

A survey was distributed to 26 public libraries in the counties surrounding JSU to see how the University Library could better serve the community.

Findings

The responses indicated that those living beyond the immediate community did in fact want the University Library to take a more active roll in the continuing education needs of the local public library's patrons and staff, in addition to their communities as a whole.

Originality/value

Provides evidence of the importance of relationship management for the library community.

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