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Purpose

The paper comments on the future of professional associations for librarianship and information management as it applies in the New Zealand context.

Design/methodology/approach

The paper provides a concise overview of the history and activities of LIANZA and relates these to the Association's current direction.

Findings

In 2003 LIANZA reviewed its strategic direction in response to static growth in membership. Subsequent decisions and actions have resulted in growth and a positive outlook for 2010 when the Association will celebrate its centenary.

Practical implications

Falling membership and a reduction in number of associations indicates that interest in professional associations is waning. This article discusses recent efforts made by LIANZA to reverse this trend and reinvent itself for relevance in the twenty‐first century.

Originality/value

This article is a case study by the current LIANZA president, reflecting on changes implemented by the Association since he joined the LIANZA National Council.

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