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Purpose
The purpose of this paper is to bring together theory, research and practice to inform library management.
Design/methodology/approach
Explores the library context using CD‐ROM based services. Analyzes the product life cycle and portfolio matrix concepts.
Findings
Most library and information services function in an entirely different context so there needs to be caution when extrapolating between sectors is not straightforward. Despite these challenges, the ideas and concepts have resonances that can be used by those managing library and information services.
Originality/value
Reflects on how the concepts of product life cycle and portfolio matrix can be applied in library management.
© Emerald Group Publishing Limited
2007
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