The purpose of this paper is to examine the significance of 23 Things @SCPL, a learning Library 2.0 program based on Web 2.0, running from September 2007 to January 2008 at Santa Cruz Public Libraries.
The paper introduces a new methodology in promoting the concept that learning could not only be self‐directed and collaborative, but also fun and rewarding.
By studying indepth the program's implementation process, the two authors report their findings in the following areas: organizing the first project in the history of Santa Cruz Public Libraries, to involve the whole organization in the learning process about the digital realm; helping staff members overcome typical learners' stress and blocks, by offering an innovative teaching approach; key to success I: comprehensive curriculum; key to success II: strong leadership; and impact on library services and beyond.
The paper analyzes a successful implementation of the “lighten‐up” approach for program management. For this purpose, it adopts a user‐friendly and easy approach, so as to reach a broader audience.
The paper helps project managers to organize, develop and succeed in their new projects.
