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Purpose

The study aims to unpack the role of Malawi Library Association (MALA) in developing librarianship in Malawi. It also explores an array of opportunities and challenges that are present for MALA.

Design/methodology/approach

The study applies the interpretivist paradigm for the research design. Qualitative data were collected from a purposeful sample totaling 24 practicing librarians and paraprofessionals in different work environments to inform the study phenomenon.

Findings

The study gathers that the role of MALA has been in its infancy stage for a long time. However, the apparent developments of MALA manifest in its pro-educational initiatives. Overall, MALA is impeded by a litany of obstacles such as financial constraints and a lack of advocacy strategy.

Originality/value

The study theorizes the role of MALA by triangulating the advocacy coalition framework, institutional theory and professionalization theory in the library and information practice.

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