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Keywords: Services marketing
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Journal Articles
Journal:
Library Management
Library Management (2003) 24 (1-2): 13–19.
Published: 01 February 2003
... by others in the information marketplace in the selection of goods and service that support their activities with end‐consumers. © MCB UP Limited 2003 Information Marketing Information services Services marketing Not long ago it was necessary to persuade library and information...
