... is that offered by the UK Chartered Institute of Marketing, which states: … marketing is the management process which identifies, anticipates and supplies customer requirements efficiently (Nicholas, 1998). Libraries Customer orientation Marketing strategy Kenya Regardless of the type...

... management in the public library sector. Change management Compulsory competitive tendering Customer orientation Public libraries Quality standards Resource management The new Director of Kent Arts and Libraries, Yinnon Ezra, took over in 1990 a department in the throes of being created. His...

... for a library to leave the customer alone with the product. © MCB UP Limited 1996 Customer orientation Electronic data Information retrieval Information services Online computing Training Libraries spend a large part of their budget on electronic information systems and products...