...Janice Peñaflor Purpose The purpose of this paper is to examine the performance of the academic libraries’ Facebook pages in relation to the type of content they provide and the user engagement they generate. Design/methodology/approach Facebook pages of ten university libraries...

... work and sharing and gathering information. Although Facebook is still the predominant choice for the majority of students, the findings suggest particular sites such as Twitter and YouTube should be considered by libraries as a means to engage both international and domestic students. Institutions...

...Christopher Chan Purpose The purpose of this paper is to investigate the relative effectiveness of different forms of Facebook advertising in promoting the collections and services of academic libraries. Design/methodology/approach The results of several Facebook advertising campaigns...