Keywords: Fund‐raising
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Journal Articles
Library Management (2002) 23 (4-5): 192–198.
Published: 01 June 2002
... libraries Fundraising University libraries Extending the library’s reach through strategic partnerships, mutually beneficial alliances, collaborative relationships, and creative ventures, is an important goal for any academic library. With the reality of limited and/or diminishing fiscal...
Journal Articles
Journal Articles
Library Management (1997) 18 (5): 229–234.
Published: 01 August 1997
...Robert G. House Describes how professional fund‐raisers write and speak persuasively to many audiences, utilizing various media. Explains that the essence of fundraising is motivating individuals through symbolic action to behave in a desired way. Argues that fundraising is essentially...

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