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Keywords: Libraries, Customer service, Loyalty
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Journal Articles
Customer loyalty – a relevant concept for libraries?
Available to Purchase
Journal:
Library Management
Library Management (1999) 20 (6): 345–351.
Published: 01 September 1999
...? Is there a spectrum of levels of loyalty, based on frequency and intensity of use? © MCB UP Limited 1999 Libraries, Customer service, Loyalty There is a debate about the relationship between attitude and behaviour, and there is some support for the belief that attitude causes behaviour...
