... advertisements. Another positive result was that a majority indicated the selected library databases were relevant to their needs. Respondents also offered suggestions for improving this marketing technique. Originality/value This research introduces a novel, unobtrusive approach to advertising library...

... should be curated based on market research that provides a better understanding of the target audience. Design/methodology/approach The authors explore the SM preferences of students at their prospective institutions. The authors examine the SM channels students visit and the types of SM content...

.... © Emerald Group Publishing Limited 2015 Marketing Trust Performance measurement Academic liaison Library management Relationship capital The purpose of this paper is to reflect on the development of ideas relating to the value of library relationships. The paper is conceptual...

...Ann Ritchie Although the introductory chapter seeks to make some connections between modern marketing techniques and the use of social media, the lack of analysis of the tools within a marketing framework is a limitation, and thus the implications of the title may leave some readers disappointed...

...Helen F. Biggs; Philip Calvert Purpose – Marketing in libraries has been widely discussed in literature, but is often limited to either prescriptive writing on the application of marketing theory to libraries, or descriptions of marketing at individual libraries with little theoretical basis...

... illustrates the roles and responsibilities of librarians who promote and the challenges and obstacles they deal with on an institutional and departmental level. Originality/value This study provides a unique snapshot of marketing initiatives across various academic libraries, in the midst of a global...

... were suggested as effective tools, such as marketing, publicity, lobbying, and creating friends of the library groups. Opara stressed that libraries must effectively publicize all the positive things they do if they are to compete successfully with other agencies for public funds. The study recommended...

... employed. Findings In line with an earlier study, the results provide further support for the view that social network advertising has the potential to be a cost‐effective means of marketing academic libraries. It was also found that advertising strategies that draw upon the social features of Facebook...

... of individuals e.g. professionals interested in further development of their activity. © Emerald Group Publishing Limited 2012 Human resource development Librarianship E‐information resources Marketing Serbia Globalization Planning Training The aims of human resources management...

...Z. David Xia Purpose The purpose of this paper is to discover whether Facebook Groups are conducive for library marketing. Design/methodology/approach Facebook Groups at two major research universities in the USA, along with two global Groups, were analyzed for their activity and membership...

..., SHEDIL (Scotland). Academic libraries Marketing Research methods Electronic publishing Purchasing groups Ireland The Irish Research electronic Library (IReL) provides access to a wide range of electronic journals for researchers in Irish universities. Through a consortial approach, IReL...

...Graham Walton Purpose The purpose of this paper is to explore the branding in the marketing and promotion of libraries. Design/methodology/approach The literature is examined to illustrate the importance of branding for libraries. The wider management literature is explored to establish...

...Chris Neuhaus; Kent Snowden In 1999 a library marketing committee was created on the University of Northern Iowa campus. The aim of this committee was to heighten administrator, faculty and student awareness of library resources and services. This marketing committee was charged with helping...

.... Finally, implications for library policy planners are discussed. There have been very few studies conducted outside the US and UK on the market segmentation of library customers. Chang and Hsieh (1997) conducted a study in Taiwan to find out why many Taiwanese were not using public libraries despite...

...Jennifer Rowley Seeks to encourage information professionals to take a critical perspective on the nature and practice of marketing as it relates to information‐based products and services. The following questions are explored: What is marketing? What is information marketing? Are you marketing...

... examples and illustrations. Although marketing should not be confused with communications, which is unfortunately too often the case, librarians and other information specialists still lack visibility: therefore, promotion, public relations and all the questions of image remain very important issues which...

...Nndoniah Adonis Nkanga A study of selected information providing institutions, in particular special libraries, in Gaborone, Botswana, reveals that a majority are in favour of marketing their services to their users. In practice, very few libraries undertake formal marketing planning and prepare...

...Linda Ashcroft Darlene E.   Weingand . Marketing/Planning Library and Information Services, 2nd ed. . Englewood : Libraries Unlimited   1999 . 187 pp. , ISBN: 1‐56308‐612‐3   US$47.50 ($57 outside North America) © MCB UP Limited 2001 --> Libraries Information...

...Richard Proctor © MCB UP Limited 2001 --> Public libraries Efficiency Effectiveness Management Marketing The Bertelsmann Foundation sponsored the International Network of Public Libraries to provide a forum to share information and expertise in order to increase...

...Maureen Jackson Reviews the experience of marketing a hybrid library project in an academic library, drawing on the mainstream literature of marketing. Comments on the provision of a quality product, promotion of the interfaces, selection of the right time for promotion, and the use of a variety...