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Keywords: Marketing and promotion
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Journal Articles
Journal:
Library Management
Library Management (2012) 33 (4-5): 292–296.
Published: 11 May 2012
... 2012 Relationship marketing Marketing and promotion Library clubs User studies Market segmentation Philippines The strategic development plan of the Rizal Library, Ateneo de Manila University for fiscal year 2001‐2005 aimed at developing the professional and personal competencies...
