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Keywords: Marketing mix
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Journal Articles
An evaluation of current public library service to the full‐time employed
Available to Purchase
Journal:
Library Management
Library Management (1997) 18 (4): 205–215.
Published: 01 June 1997
... to provide an effective service to this client group is a direct contravention of the statutory duty of public libraries, it is a topic worthy of investigation. Assesses and evaluates current service provision to this large market segment using the marketing mix as an analytical framework. Identifies...
