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Journal Articles
Marketing of academic health libraries 2.0: a case study
Available to Purchase
Journal:
Library Management
Library Management (2019) 40 (3-4): 155–177.
Published: 19 September 2018
... and has no promotion strategy or marketing strategy for its products and services. Also, the library has only one digital promotional activity. From the SWOT analysis of Vardhman Mahavir Medical College library, it is concluded that the library does not use any of the social platforms to market its...
