...Marie Kennedy Purpose This paper aims to identify which marketing activities libraries are using to promote electronic resources and to examine how libraries are measuring the successes or failures of their marketing plans. Design/methodology/approach The research analyzes the literature...

... for librarians. Building on the experience of the publisher MCB University Press and using analysis and practical examples, identifies how promotional activity can be adapted to this new medium. Finds that interactivity is a feature of the Internet that can be exploited for promotional purposes...

...Linda Ashcroft Focuses on the areas of promotion and evaluation, discussing findings of a recent Liverpool‐based study of electronic journals in academic libraries in the UK and North America. Traces the growth of electronic journals and their impact on the role of information professionals...

...John Allred Margaret   Kinnell , Jennifer   Shepherd . Promoting Reading to Adults in UK Public Libraries . London : Taylor Graham   1998 . , ISBN: 0 947568 74 3   22.00 British Library Research and Innovation Report 72 © MCB UP Limited 1999 --> Adult...