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Keywords: Relationship marketing
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Journal Articles
Journal:
Library Management
Library Management (2012) 33 (4-5): 292–296.
Published: 11 May 2012
...Lourdes T. David; Karryl Kim A. Sagun Purpose To increase the use of its resources and services, the Rizal Library of the Ateneo de Manila University embarked on a relationship marketing program targeted at three segments of the market, namely, the faculty, the graduate students...
