... academic and administrative decision-making skills and optimize returns. Design/methodology/approach The methodology used for this study was “strength, weakness, opportunity and threat” (SWOT) analysis. As a tool, it was used as one of the strategic analytical techniques to evaluate various aspects...

.... Findings The results indicate that strategic analysis process has been practiced in 40 percent of academic libraries in Oman, utilizing the strengths, weaknesses, opportunities, threats (SWOT) analysis technique. However, all respondents identified strengths, weaknesses, opportunities, and threats...