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Keywords: Small‐to medium‐sized enterprises
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Journal Articles
Business Information Provision for Small and Medium‐sized Enterprises in China: The Application of Marketing Models
Available to Purchase
Journal:
Library Management
Library Management (1994) 15 (8): 16–23.
Published: 01 December 1994
...Margaret Kinnell; John Feather; Graham Matthews The marketing of business information to small and medium‐sized enterprises in the UK is complex, and includes a number of variables. Considers the relevance of these variables to the marketing of information services in an emerging economy through...
