... study. The study focuses on perception of service benefit as well as practical issues of access and so can be of value to hospital library managers in their aim of achieving or endorsing a role within the core hospital ethos. Non‐user perceptions Hospital libraries United Kingdom Stakeholder...

... Marketing communications Stakeholder analysis This article, then, offers some insights into how branding can be used to make a difference to the identity and image of public libraries through a study of three public libraries that have engaged with branding in different ways. The next section...