Keywords: Students
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Library Management (2011) 32 (4-5): 361–370.
Published: 17 May 2011
...Christopher Chan Purpose The purpose of this paper is to examine the effectiveness of using online advertising on the social networking site Facebook in encouraging university students to connect with their library's Facebook page. Design/methodology/approach A two‐month paid Facebook...
Journal Articles
Library Management (2010) 31 (4-5): 375–376.
Published: 18 May 2010
...Gillian Hallam Edited by Margaret   Weaver . Transformative Learning Support Models for Higher Education: Educating the Whole Student . London : Facet Publishing   2008 . A high‐level examination of the issues that are central to the key themes at an international level...
Journal Articles
Library Management (2009) 30 (8-9): 583–592.
Published: 23 October 2009
... that was designed to give students experience in the corporate sector. Findings The interns assist with a range of ad‐hoc and ongoing projects, allowing experienced staff to deliver more value‐added customer services, such as research and content‐development. Interns also question established practices...
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Journal Articles
Library Management (2008) 29 (3): 145–158.
Published: 25 February 2008
... Library and to leverage the importance of “peer relationship” so evident in today's university student. Design/methodology/approach The paper is a descriptive analysis of the program. Findings This unique marketing program seeks to increase the awareness of Texas A&M University business...
Journal Articles
Library Management (2008) 29 (1-2): 67–76.
Published: 10 January 2008
...Michael Robinson Purpose The so‐called “digital native” – the first generation of students and learners who have been born and raised in a world of digital technologies – is now in our universities and, hopefully, using library services. This paper aims to survey recent debate about the delivery...
Journal Articles
Journal Articles
Library Management (2006) 27 (6-7): 411–422.
Published: 01 July 2006
... strategies of value to market librarians and library resources. Jia Mi can be contacted at: jmi@tcnj.edu © Emerald Group Publishing Limited 2006 Marketing strategy Libraries Information services Students Universities If you define marketing in the classical sense, defined...
Journal Articles
Journal Articles
Journal Articles
Library Management (1996) 17 (5): 3–13.
Published: 01 August 1996
...Mike Heery States that academic libraries need to adapt to the changing profile of students in higher education. Indicates the differences between traditional and non‐traditional students and suggests strategies for dealing with the latter. Divides non‐traditional students into four categories...

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