Keywords: Symbolism
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Journal Articles
Library Management (1997) 18 (5): 229–234.
Published: 01 August 1997
...Robert G. House Describes how professional fund‐raisers write and speak persuasively to many audiences, utilizing various media. Explains that the essence of fund‐raising is motivating individuals through symbolic action to behave in a desired way. Argues that fund‐raising is essentially...

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