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Keywords: Teens
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Journal Articles
Journal:
Library Management
Library Management (2013) 34 (8-9): 705–719.
Published: 18 November 2013
.... The purpose of this paper is to investigate marketing to teens as practiced by public libraries, and to discover whether the application of marketing mix concepts to practice is a conscious decision by libraries. Design/methodology/approach – Staff were interviewed at two large New Zealand public...
