Open figure viewer
The creation of a Single Market in 1992 will mean a much broader task for the marketing function. According to Raymond M Schonfeld of Single Market Ventures the marketing task will not simply be to sell better or harder; it is about defining and securing a durable competitive position in a wider international market.
This content is only available via PDF.
© MCB UP Limited
1988
You do not currently have access to this content.
