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Keywords: Mediterranean shipping company
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Journal Articles
Journal:
Maritime Business Review
Maritime Business Review (2023) 8 (3): 209–224.
Published: 19 August 2022
...Enrico D'agostini Purpose This study explores the levels of Facebook engagement of the two largest Europe-based shipping lines, Maersk and Mediterranean Shipping Company (MSC), to discover the marketing orientation of the topics advertised and to ascertain whether they tend to be about brand...
