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Keywords: Safety awareness
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Journal Articles
Journal:
Maritime Business Review
Maritime Business Review (2018) 3 (4): 354–374.
Published: 23 November 2018
... marketing stimuli on passengers’ safety awareness and behavior by using data obtained from a survey of 316 ferry passengers in Hong Kong. Findings The authors found that passengers’ perceptions of ferry safety marketing stimuli positively affected their safety awareness and safety awareness positively...
