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Keywords: Safety behavior
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Journal Articles
Journal:
Maritime Business Review
Maritime Business Review (2018) 3 (4): 354–374.
Published: 23 November 2018
...Chin-Shan Lu; Ho Yee Poon; Hsiang-Kai Weng Purpose This study aims to propose a safety marketing stimuli-response model to explain passengers’ safety behavior in the ferry services context. Design/methodology/approach Structural equation modeling was conducted to examine the impact of safety...
