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Keywords: Service preference
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Journal Articles
Double matching service preference for promoting short sea shipping: evidence from Taiwan
Open Access
Journal:
Maritime Business Review
Maritime Business Review (2021) 6 (4): 392–413.
Published: 01 March 2021
...Chi-Chang Lin; Yenming J. Chen; Jau-Wen Wang Purpose The attributes of services can be categorised as service quality and service preference. While studies have addressed the importance of service quality, shippers’ service preference and its relationship to perceived value and purchase intentions...
