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Keywords: Social media
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Journal Articles
Journal:
Maritime Business Review
Maritime Business Review (2023) 8 (3): 209–224.
Published: 19 August 2022
... recognition, new transport services, or value propositions for stakeholders. Design/methodology/approach The Facebook posts of Maersk and MSC were analysed using social media text mining and social network analysis (SNA); in- and out-degree centrality analysis was performed to determine the key terms...
Journal Articles
Social media and CSR communication in European ports: the case of Twitter at the Port of Rotterdam
Open Access
Journal:
Maritime Business Review
Maritime Business Review (2022) 7 (1): 24–48.
Published: 30 November 2021
...Francesco Vitellaro; Giovanni Satta; Francesco Parola; Nicoletta Buratti Purpose The research objective of the paper is twofold. First, it scrutinises the current state of the art concerning adopting the most popular social media by European port managing bodies (PMBs). Second, it investigates...
