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Keywords: Cultural structure modelling
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Journal Articles
Journal:
Marine Economics and Management
Marine Economics and Management 1–15.
Published: 26 June 2026
... foundation for decoding YFP culture. A five-layer cultural structural model – spanning spiritual, institutional, behavioural, material and image layers – is constructed to organize these dimensions into a coherent brand architecture. Based on this dual theoretical foundation, a comprehensive brand-building...
