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Keywords: Marine tourism omnichannel
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Journal Articles
Marine tourism omnichannel coordination
Open Access
Journal:
Marine Economics and Management
Marine Economics and Management (2022) 5 (2): 147–172.
Published: 13 October 2022
... content of marine tourism omnichannel. Design/methodology/approach This paper studies the optimal practice of bundling pricing and service effort strategies between two tourism suppliers (TSs) and a travel agent (TA) who distributes complementary products in marine tourism omnichannel considering...
