Learning through quality and innovation

This conceptual paper examines the role of knowledge and learning in the quality and innovation process, and proposes a holistic, cross‐disciplinary model of the learning approach to quality and innovation. It stresses the importance of creativity in the learning process and postulates a higher platform of quality and innovation: creative quality and value innovation. This will be necessary for sustaining competitive advantage in the hyper‐competitive world. The features and essentials in connection to the attainment of such a platform are tentatively constructed through the 5‐S model of creative quality and value innovation.