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Describes how there has been growing concern in recent years regarding environmental protection and conservation in the field of tourism, and how, within this context measures are being taken to reduce the conflicts between tourism and the environment through the environmental audit approach. Advocates that, in the changing global business environment, there is a need to assess the contributions of the tourism industry in providing a pollution‐free environment. The social cost should be measured in terms of the cost of rectifying the damage done in the form of a polluted environment. There is need to change the parameters by which success in tourism is measured. Believes that many of the conflicts between tourism and environment can be resolved by an environmental audit approach.

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