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Many reports both from academics and non‐academics in recent years point to the fact that over 75 per cent of a person’s success on a job is based not on technical expertise and knowledge of the subject‐matter but rather on the knowledge of human relations, including personal communication, which like any other topic, must be learned and practised. Unfortunately, most schools and universities do not take this important subject seriously. The major elements of areas to be covered in such a course are discussed in this paper.
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1999
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