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“Strategy formulation” is one of the most important projects of any company, but there is neither an accepted procedure to perform a “feasibility test” on the strategy, nor a definition of how to perform such a test. This article suggests that one can adopt two feasibility tests for the formulated strategy, unlike the single economical feasibility test done on business plans. The first test is a quantitative test, which tests the achievement of the long‐range growth and profit targets of the strategy, as well as the ability to secure its needed resources. The second one is a cultural test which examines the fit of the strategy to the company culture.
© MCB UP Limited
2001
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