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All companies can benefit from a review of their aims and level of success. Collaboration with an independent outsider unfettered by historical prejudices and knowledge of constraints can provide a fresh viewpoint. The problem is that the reviewer must have not only sound knowledge of measurement and analytical methods but also the ability to communicate effectively. This usually means with financial terms and graphics. Team work, appropriate measurement collection and clever, meaningful displays are key ingredients to good decision making. The good work is let down, however, if only a few people appreciate the achievement. It does not always come naturally to scientific thinkers to communicate well, but being able to do so makes all the difference between success and unrealised potential.

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