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Keywords: Co‐operation
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Journal Articles
Journal:
Managerial Auditing Journal
Managerial Auditing Journal (2002) 17 (9): 546–558.
Published: 01 December 2002
.... © MCB UP Limited 2002 Competitive strategy Co‐operation Relationship marketing This study presents a theoretical and conceptual discourse based on theory developed in social psychology, sociology, recent developments in relationship management and marketing theories. The paper...
