...Hai Yap Teoh This study reports the results of a survey designed to examine the factors or attributes that finance managers consider important in their choice of accounting firms. The results indicated that accounting firms contemplating advertising emphasise qualitative factors focusing...

...Adamantios Diamantopoulos; Stephanie O’Donohoe; Jacqueline Lane Some background to the removal of advertising restrictions in the accounting profession are provided and the literature on accountants′attitudes to advertising reviewed. The findings of a survey among UK chartered accountancy firms...